Social media helps get the word out and generates brand awareness. First and foremost — social media does, in fact, help get the word out about your business/practice. But even more important than the exposure, it provides you with the opportunity to grow relationships with your target audience.
How can you use social media for your practice/business? Dawna shares her tips and tricks.
“As traditional methods of marketing to customers like advertising or direct mail become less and less effective, businesses are turning to social mediums to connect in positive ways with consumers and the people who influence them. You’ll have another opportunity here to grow relationships with customers and influencers. It’s a free layer of networking and potential referral source. Get your name out there!
How to Grow a Social Media Following
- Choose the right social platform. I use Facebook (Inspired Living Folsom) and Instagram @inspiredliving_folsom click the links to check out how I’ve set mine up Let’s be friends! Follow me!
- Analyze your industry.
- Join/Create your own Facebook group. I have one specifically for my clients so they can gain support and ideas from each other: The Inspired Living Community
- Promote with a Facebook Live event or recording
- Complete your profiles (yes, your personal ones too)
- Be consistent with your brand
- Share awesome content
- Connect with other industry thought leaders and influencers
- Use hashtags wisely
- Hire someone to help post content. Both Kim and I LOVE Cristina from The Lovely Geek!”
A note from Kim:
In the maze of social media, we all need a personal connection, and by that, I mean the telephone. It may seem old-fashioned, but still very effective. Do your patients know that you’re open? Please get on the phone and engage with your patients. While you’re on it, offer them something enticing that gets them into your office. One possibility is a small bottle of that MediHerb Witch hazel “Skin Vibrancy” tonic.
Dawna and I want you to know we are always here for you! We would love nothing more than to aid you in growing your practice/business. Please feel free to reach out to either one of us for assistance!
Providing WOW levels of service,
Kim
