Colin O’Brady world-record-holding endurance athlete and NY Times best-selling author of “The Impossible First” helps us introduce the Standard Process Possible Bar!
His amazing feats were in large part fueled by our products-and the inspiration behind this new high-performance bar and our Sports Performance/Recovery packs.
Impossible? Not until he takes them on! What makes Colin’s feats even more impressive is that he went from 25% of his body being burned a few years earlier to becoming the fastest person to climb the Seven Summits & ski to the North and South Pole all in 139 days. Uh-mazing!
Last month, Colin began to travel to Pakistan to attempt to make the first winter ascent of K2. Now named “The Impossible Summit”, K2 is the last of the fourteen highest peaks that remain unclimbed in winter. Follow him live through February.
May this serve as a great reminder to all of us- this expedition is for anyone who has ever been told their dreams are impossible.
